Prioritize. Strategize. Optimize. Repeat.

The key to optimizing conversion rates is to align the user’s initial pre-click motivation with their post-click intentions. Elite SEM’s team of managers identifies frictional elements throughout the post-click experience, and then works to remedy them.

Using a comprehensive data analysis, we aim to answer the following questions throughout the process: Why are users on your page? What actions should they take while on-page? Why should they be taking these actions?

The best way to answer these questions is by applying iterative testing— let the data tell the story!

Ali Mortise and Larry Schechterman of U.S. Polo Assn. 1:25

Core Services

  • Competitive
    Our Competitive Analysis and Audit identifies your site’s specific pain points and prescribes solutions based on both analytics and industry best practices.
  • Landing Page
    Our testing platform (Optimizely) enables us to execute effective A/B, Multivariate, and Multi-Page tests, assessing everything from specific page elements to complete page redesign.
  • Conversion Path
    Identifying and testing frictional areas within the conversion funnel allows us to decrease bounce rates while increasing user engagement and click-through.
  • Problem/Solution
    Our Problem/Solution Consultation approach reveals your primary pain points so we can develop a viable solution through in-depth analysis and research.
  • Design &
    Any long-term testing strategy should evaluate a variety of pages, leaving no solution off the table (including complete redesign). We provide complete design and HTML development services to all full service clients.
  • User Tracking
    & Analysis
    Determining on-page user behavior is taken to the next level through third party technology tools, allowing us to pinpoint specific areas for growth and conversion lift.

Tools & Technology


Optimizely: a/b, multivariate, and multi-page testing platform

Crazy Egg

Crazy Egg: industry-leading heat mapping tool


Mouseflow: records user mouse movements and clicks to analyze behavior and on-page experience


Hotjar: all-in-one suite includes analytics, heat mapping, user videos, polling, and surveys


Instapage: landing page solution for optimizing post-ad-click experiences at scale


Digital Marketing Experts

Our CRO and UX specialists are a team with experience in SEM, SEO, Display, and Social, so we understand how all aspects of your digital marketing strategy fit together.


Learn More About Elite’s
Conversion Rate Optimization (CRO) Services

To learn more about how Elite SEM’s
Conversion Rate Optimization (CRO) Services can take your online marketing strategy to the next level, contact us at